Google podcaster5/15/2023 ![]() “The cost is my time, and lately, I have been mailing out books in hopes of getting on various podcasts as something in the mail is harder to ignore than an email, especially if the title/topic is intriguing,” Wilman learned. “This year I have been targeting podcasts to become a guest as it seems much more challenging to get on traditional media outlets,” observed teacher and author Carolyn Wilman. To build brand awareness, many people learn pretty quickly that it is an easier feat to land a spot as a podcast guest than trying to secure an interview with a network TV or satellite station. Podcast spots are easier to land than CNN or NBC “No money involved, but can take some time to find the right opportunities and build a network.” “Only networking and correct research,” he says. ![]() But Blauer doesn’t use tools to uncover the applicable podcasts in his niche. For example, Itamar Blauer is a London-based SEO consultant who has nearly a 100% success rate in landing himself as a guest on various industry-related podcasts. The overall cumulative effect of placing yourself in front of listeners in your genre is to expose your product or service to new audiences. Even if you don’t land a spot on popular shows like “ Crime Stories with Nancy Grace” or NPR’s “ Up First” right off the bat, it can still be beneficial to gain a bunch of guest spots on small podcasts to build your brand. Well, the advantages of appearing on podcasts are numerous. Who on Earth would want to be interviewed on podcasts? Why? How? Podcast Guests: Why and how do you become one? “In every instance, the exposure guest podcast interviews have provided for both ourselves and our clients has been phenomenal.”Īre you ready for more exposure as a podcast guest? Let’s get started. ![]() “Stronger brands and personalities tend to get more easily invited as guests,” warned Nate Nead, CEO SEO.co. Lastly, we’ll take a long look at PR agencies and how they garner podcast guests, along with how much it really costs to employ a PR firm to do your bidding and booking. We’ll also learn podcasters’ viewpoints and how they obtain guests for their shows. This guide examines people who want to appear on podcasts, their benefits, and how to actually become a podcast guest. This comprehensive article includes loads of real-world examples and actual statistics to navigate your way around the podcasting industry, which is expected to exceed $2 billion in podcast ad spending by 2023. If you’re flying blind on Google, trying to figure out how to become a podcast guest and what to expect once you’re booked, keep reading.
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